{"id":3193,"date":"2026-04-27T23:08:27","date_gmt":"2026-04-28T02:08:27","guid":{"rendered":"https:\/\/tiaraju.ppg.br\/site\/?page_id=3193"},"modified":"2026-05-03T17:57:28","modified_gmt":"2026-05-03T20:57:28","slug":"assembleia-hibrida-nossa-terra","status":"publish","type":"page","link":"https:\/\/tiaraju.ppg.br\/site\/assembleia-hibrida-nossa-terra\/","title":{"rendered":"Como transformamos a Assembleia Geral de uma Cooperativa em um evento h\u00edbrido com validade jur\u00eddica, engajamento real e aprova\u00e7\u00e3o de 96,9%"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3193\" class=\"elementor elementor-3193\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9292b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9292b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d7e5b98\" data-id=\"7d7e5b98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42f6c579 elementor-widget elementor-widget-spacer\" data-id=\"42f6c579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c548dd elementor-widget elementor-widget-heading\" data-id=\"3c548dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASE: Assembleia Geral H\u00edbrida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-562c6dc elementor-widget elementor-widget-heading\" data-id=\"562c6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cooperativa Nossa Terra - AGO 2026<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c26fe4e elementor-widget elementor-widget-spacer\" data-id=\"c26fe4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a4ee7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"92a4ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff35b42 elementor-widget elementor-widget-heading\" data-id=\"ff35b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Comunica\u00e7\u00e3o Institucional &amp; Governan\u00e7a<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2dd119 elementor-widget elementor-widget-heading\" data-id=\"3c2dd119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Como transformamos a Assembleia Geral de uma Cooperativa em um evento h\u00edbrido com validade jur\u00eddica, engajamento real e aprova\u00e7\u00e3o de 96,9%<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-875f89d elementor-widget elementor-widget-heading\" data-id=\"875f89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cooperativa Nossa Terra \u00b7 Erechim, RS \u00b7 Mar\u00e7o de 2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a06893d elementor-widget elementor-widget-text-editor\" data-id=\"1a06893d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ff9900;\"><strong>O CONTEXTO<\/strong><\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A Cooperativa Nossa Terra chegou a 2026 com um desafio que muitas institui\u00e7\u00f5es do setor cooperativista enfrentar\u00e3o nos pr\u00f3ximos anos: como realizar uma Assembleia Geral Ordin\u00e1ria que fosse, ao mesmo tempo, presencialmente s\u00f3lida, tecnicamente acess\u00edvel para associados em munic\u00edpios distantes e juridicamente v\u00e1lida em cada voto registrado.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">N\u00e3o era a primeira AGO da cooperativa. Mas era a primeira no formato h\u00edbrido &#8211; e o risco institucional era real. Uma assembleia com falha t\u00e9cnica, qu\u00f3rum question\u00e1vel ou associado sem conseguir votar comprometeria n\u00e3o apenas o evento, mas a percep\u00e7\u00e3o de governan\u00e7a da institui\u00e7\u00e3o junto a todo o seu quadro social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8aef7 elementor-widget elementor-widget-image\" data-id=\"9d8aef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias-copiar-2.jpg\" class=\"attachment-full size-full wp-image-3166\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias-copiar-2.jpg 1920w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias-copiar-2-300x169.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias-copiar-2-1024x576.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias-copiar-2-768x432.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias-copiar-2-1536x864.jpg 1536w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias-copiar-2-800x450.jpg 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-193af8e elementor-widget elementor-widget-text-editor\" data-id=\"193af8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ff9900;\"><strong>O PROBLEMA REAL<\/strong><\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">O desafio n\u00e3o estava nas c\u00e2meras nem no cabo de rede.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Estava em garantir que o associado de 70 anos, produtor rural em Porto Xavier ou em qualquer outro munic\u00edpio atendido pela cooperativa, tivesse a mesma capacidade de participa\u00e7\u00e3o e voto que o cooperado presente no audit\u00f3rio em Passo Fundo.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Tecnologia sem did\u00e1tica \u00e9 barreira. E barreira em assembleia \u00e9 exclus\u00e3o.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Tr\u00eas riscos precisavam ser neutralizados antes do dia do evento:<\/p>\n<ul>\n<li class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Risco 1 &#8211; Jur\u00eddico:<\/strong> O voto digital precisava ter rastreabilidade e validade estatut\u00e1ria. Qualquer questionamento posterior comprometeria as delibera\u00e7\u00f5es aprovadas.<\/li>\n<li class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Risco 2 &#8211; Operacional:<\/strong> Instabilidade de conex\u00e3o em zona rural poderia impedir o exerc\u00edcio do voto no momento cr\u00edtico.<\/li>\n<li class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Risco 3 &#8211; Humano:<\/strong> Associados sem familiaridade com plataformas digitais poderiam se sentir exclu\u00eddos do processo &#8211; o oposto do que uma assembleia h\u00edbrida deve fazer.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c82e60 elementor-widget elementor-widget-image\" data-id=\"8c82e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias.jpg\" class=\"attachment-full size-full wp-image-3160\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias.jpg 1920w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias-300x169.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias-1024x576.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias-768x432.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias-1536x864.jpg 1536w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Assembleias-800x450.jpg 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f441b52 elementor-widget elementor-widget-text-editor\" data-id=\"5f441b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ff9900;\"><strong>O QUE FOI FEITO<\/strong><\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A atua\u00e7\u00e3o da Tiaraju come\u00e7ou muito antes do dia do evento. A comunica\u00e7\u00e3o de uma assembleia n\u00e3o come\u00e7a no play da transmiss\u00e3o &#8211; come\u00e7a no planejamento.<\/p>\n<ul>\n<li class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Planejamento e protocolo t\u00e9cnico &#8211;\u00a0<\/strong>Desenvolvimento do protocolo completo de comunica\u00e7\u00e3o da AGO: da abertura \u00e0 ata. Cada etapa do evento foi mapeada com anteced\u00eancia, incluindo fluxos de conting\u00eancia para falhas t\u00e9cnicas.<\/li>\n<li class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Materiais institucionais &#8211; <\/strong>Cria\u00e7\u00e3o da apresenta\u00e7\u00e3o institucional completa utilizada pela diretoria durante a assembleia &#8211; estruturada para sustentar a apresenta\u00e7\u00e3o oral sem substitu\u00ed-la, traduzindo dados financeiros complexos em linguagem acess\u00edvel para o quadro social.<\/li>\n<li class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Educa\u00e7\u00e3o digital pr\u00e9-evento &#8211;\u00a0<\/strong>Desenvolvimento de tutorial operacional para uso do sistema de urna digital, distribu\u00eddo previamente aos associados. O foco foi em reduzir a depend\u00eancia de improviso no dia e garantir que o associado chegasse ao momento do voto j\u00e1 familiarizado com o processo.<\/li>\n<li class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Alinhamento com fornecedores e equipe &#8211;\u00a0<\/strong>Condu\u00e7\u00e3o de reuni\u00f5es de alinhamento com o fornecedor de tecnologia e com a diretoria da cooperativa. Orienta\u00e7\u00e3o da equipe de suporte que atuou presencialmente no dia da assembleia.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a9fc7 elementor-widget elementor-widget-image\" data-id=\"f2a9fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1282\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/04\/DSC9814.jpg\" class=\"attachment-full size-full wp-image-3204\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/04\/DSC9814.jpg 1920w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/04\/DSC9814-300x200.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/04\/DSC9814-1024x684.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/04\/DSC9814-768x513.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/04\/DSC9814-1536x1026.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2914a11d elementor-widget elementor-widget-text-editor\" data-id=\"2914a11d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ff9900;\"><strong>OS RESULTADOS<\/strong><\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A AGO 2026 da Cooperativa Nossa Terra consolidou o modelo h\u00edbrido como padr\u00e3o de governan\u00e7a para os pr\u00f3ximos ciclos.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Os n\u00fameros falam por si:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\"><strong>R$ 161,5 milh\u00f5es<\/strong> em faturamento bruto apresentados e aprovados &#8211; crescimento de 17% sobre o ano anterior<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>96,9% de aprova\u00e7\u00e3o<\/strong> nas contas da gest\u00e3o &#8211; resultado que reflete confian\u00e7a irrestrita da base associativa na diretoria<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Associados participando e votando \u00e0 dist\u00e2ncia, de diferentes munic\u00edpios do Rio Grande do Sul<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Valida\u00e7\u00e3o externa: Gerv\u00e1sio, representante da Unicafes RS, acompanhou a assembleia diretamente de Canoas\/RS e parabenizou publicamente a condu\u00e7\u00e3o do evento<\/li>\n<li class=\"whitespace-normal break-words pl-2\">Ram\u00e3o Cerri, associado de Porto Xavier\/RS, votou \u00e0 dist\u00e2ncia e registrou: <em>&#8220;Gostei muito da assembleia. Foi uma aula! Consegui assistir e tamb\u00e9m votar.&#8221;<\/em><\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">O resultado n\u00e3o foi apenas operacional. Foi reputacional. A cooperativa demonstrou ao seu quadro social, aos parceiros e \u00e0s entidades do setor que governan\u00e7a e moderniza\u00e7\u00e3o tecnol\u00f3gica s\u00e3o compat\u00edveis &#8211; e que a institui\u00e7\u00e3o est\u00e1 preparada para os pr\u00f3ximos anos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d2133 elementor-widget elementor-widget-image\" data-id=\"43d2133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1282\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/04\/DSC0042.jpg\" class=\"attachment-full size-full wp-image-3203\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/04\/DSC0042.jpg 1920w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/04\/DSC0042-300x200.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/04\/DSC0042-1024x684.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/04\/DSC0042-768x513.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/04\/DSC0042-1536x1026.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a5f68b elementor-widget elementor-widget-text-editor\" data-id=\"21a5f68b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><em>&#8220;N\u00f3s queremos a nossa cooperativa cada vez mais forte e transparente. Permitir que o associado acompanhe os nossos resultados e vote de onde estiver \u00e9 garantir que a Nossa Terra continue sendo constru\u00edda a muitas m\u00e3os.&#8221;<\/em><\/p>\n<\/blockquote>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Adelmir Gaiardo<\/strong> &#8211; Presidente da Cooperativa Nossa Terra<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c954d elementor-widget elementor-widget-text-editor\" data-id=\"50c954d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"><span style=\"color: #ff9900;\"><strong>O QUE ESTE CASE DEMONSTRA<\/strong><\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Assembleias h\u00edbridas n\u00e3o s\u00e3o um desafio de TI. S\u00e3o um desafio de comunica\u00e7\u00e3o estrat\u00e9gica.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A diferen\u00e7a entre um evento que funciona e um que exp\u00f5e a institui\u00e7\u00e3o est\u00e1 no planejamento, na did\u00e1tica e na consist\u00eancia entre o que \u00e9 dito e o que \u00e9 entregue ao associado &#8211; antes, durante e depois da transmiss\u00e3o.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A Tiaraju atua nessa intersec\u00e7\u00e3o: entre a sobriedade que uma institui\u00e7\u00e3o cooperativista exige e a clareza que o associado precisa enxergar para confiar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1186ad8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1186ad8c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-779990e5\" data-id=\"779990e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a20d8f elementor-widget elementor-widget-spacer\" data-id=\"4a20d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c7239 elementor-button-warning elementor-align-center elementor-widget elementor-widget-button\" data-id=\"25c7239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.me\/5554999133701?text=Vi%20o%20case%20da%20Assembleia%20H%C3%ADbrida%20e%20quero%20conversar%20sobre%20um%20projeto%20similar.\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quero conversar sobre a comunica\u00e7\u00e3o da nossa pr\u00f3xima assembleia<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d354d13 elementor-widget elementor-widget-spacer\" data-id=\"d354d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CASE: Assembleia Geral H\u00edbrida Cooperativa Nossa Terra &#8211; AGO 2026 Comunica\u00e7\u00e3o Institucional &amp; Governan\u00e7a Como transformamos a Assembleia Geral de uma Cooperativa em um evento h\u00edbrido com validade jur\u00eddica, engajamento real e aprova\u00e7\u00e3o de 96,9% Cooperativa Nossa Terra \u00b7 Erechim, RS \u00b7 Mar\u00e7o de 2026 O CONTEXTO A Cooperativa Nossa Terra chegou a 2026 com [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-3193","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/pages\/3193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/comments?post=3193"}],"version-history":[{"count":15,"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/pages\/3193\/revisions"}],"predecessor-version":[{"id":3276,"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/pages\/3193\/revisions\/3276"}],"wp:attachment":[{"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/media?parent=3193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}