{"id":3071,"date":"2026-01-06T22:46:10","date_gmt":"2026-01-07T01:46:10","guid":{"rendered":"https:\/\/tiaraju.ppg.br\/site\/?page_id=3071"},"modified":"2026-01-07T00:08:24","modified_gmt":"2026-01-07T03:08:24","slug":"gestao-de-identidade-para-colecoes","status":"publish","type":"page","link":"https:\/\/tiaraju.ppg.br\/site\/gestao-de-identidade-para-colecoes\/","title":{"rendered":"Gest\u00e3o de Identidade para Cole\u00e7\u00f5es"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3071\" class=\"elementor elementor-3071\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2557cf91 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"2557cf91\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91925a3\" data-id=\"91925a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2567328 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2567328\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21863da4\" data-id=\"21863da4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-293b611b elementor-widget elementor-widget-spacer\" data-id=\"293b611b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443b1131 elementor-widget elementor-widget-heading\" data-id=\"443b1131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gest\u00e3o de Identidade para Cole\u00e7\u00f5es<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3c9cf5 elementor-widget elementor-widget-text-editor\" data-id=\"2a3c9cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O desafio de projetar para uma editora \u00e9 criar um sistema visual que funcione na estante. Esta sele\u00e7\u00e3o de obras da FCM Editora demonstra a versatilidade do projeto gr\u00e1fico: cada volume possui personalidade pr\u00f3pria para refletir seu conte\u00fado hist\u00f3rico, mas todos obedecem a uma grade rigorosa de lombada e tipografia. Isso garante que, quando expostos juntos, os livros fortale\u00e7am a marca da editora no ponto de venda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b519079 elementor-widget elementor-widget-image\" data-id=\"3b519079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Livros.jpg\" class=\"attachment-full size-full wp-image-3073\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Livros.jpg 1920w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Livros-300x169.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Livros-1024x576.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Livros-768x432.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Livros-1536x864.jpg 1536w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Livros-800x450.jpg 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d28fb30 elementor-widget elementor-widget-text-editor\" data-id=\"d28fb30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Projetos gr\u00e1ficos e capas desenvolvidos para a cole\u00e7\u00e3o hist\u00f3rica da FCM Editora.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-600248ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"600248ab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c9415cd\" data-id=\"4c9415cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c8b22bf elementor-widget elementor-widget-spacer\" data-id=\"1c8b22bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bb5698 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"14bb5698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64cba995 elementor-widget elementor-widget-heading\" data-id=\"64cba995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Veja outros projetos tamb\u00e9m:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-273cf14b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"273cf14b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3370f65c\" data-id=\"3370f65c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95547ee elementor-widget elementor-widget-image\" data-id=\"95547ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tiaraju.ppg.br\/site\/estrategia-de-marca-propria-e-design-de-embalagem\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Sucos-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-2892\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Sucos-1024x576.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Sucos-300x169.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Sucos-768x432.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Sucos-1536x864.jpg 1536w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Sucos-800x450.jpg 800w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Sucos.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Gest\u00e3o de Linha de Produtos e Design de Embalagem<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-414f06e1\" data-id=\"414f06e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cbac2eb elementor-widget elementor-widget-image\" data-id=\"4cbac2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tiaraju.ppg.br\/site\/estrategia-de-marca-propria-e-design-de-embalagem\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-2920\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-1024x576.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-300x169.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-768x432.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-1536x864.jpg 1536w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-800x450.jpg 800w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Estrat\u00e9gia de Marca Pr\u00f3pria e Design de Embalagem<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74bdb5ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bdb5ba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ec594d5\" data-id=\"7ec594d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ed37af elementor-widget elementor-widget-spacer\" data-id=\"6ed37af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eae443a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eae443a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77eccc8\" data-id=\"77eccc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gest\u00e3o de Identidade para Cole\u00e7\u00f5es O desafio de projetar para uma editora \u00e9 criar um sistema visual que funcione na estante. Esta sele\u00e7\u00e3o de obras da FCM Editora demonstra a versatilidade do projeto gr\u00e1fico: cada volume possui personalidade pr\u00f3pria para refletir seu conte\u00fado hist\u00f3rico, mas todos obedecem a uma grade rigorosa de lombada e tipografia. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-3071","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Gest\u00e3o de Identidade para Cole\u00e7\u00f5es O desafio de projetar para uma editora \u00e9 criar um sistema visual que funcione na estante. 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