{"id":3037,"date":"2026-01-06T21:49:02","date_gmt":"2026-01-07T00:49:02","guid":{"rendered":"https:\/\/tiaraju.ppg.br\/site\/?page_id=3037"},"modified":"2026-01-07T00:11:13","modified_gmt":"2026-01-07T03:11:13","slug":"roteiro-e-narrativa-filme-institucional","status":"publish","type":"page","link":"https:\/\/tiaraju.ppg.br\/site\/roteiro-e-narrativa-filme-institucional\/","title":{"rendered":"Roteiro e Narrativa: Filme Institucional"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3037\" class=\"elementor elementor-3037\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-286a96cb elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"286a96cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b31cdc3\" data-id=\"4b31cdc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-291d25c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"291d25c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60c0fcc9\" data-id=\"60c0fcc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ad7d7ae elementor-widget elementor-widget-spacer\" data-id=\"4ad7d7ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbcc73b elementor-widget elementor-widget-heading\" data-id=\"4cbcc73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Roteiro e Narrativa: Filme Institucional<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c6e286 elementor-widget elementor-widget-text-editor\" data-id=\"70c6e286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><strong><span class=\"bold\">O Desafio de Neg\u00f3cio:<\/span>\u00a0<\/strong><\/div><div>A Cooperativa precisava de uma ferramenta de apresenta\u00e7\u00e3o \u00e1gil para reuni\u00f5es com novos stakeholders e parceiros. O objetivo n\u00e3o era ser um cat\u00e1logo de produtos ou um v\u00eddeo t\u00e9cnico de processos, mas sim uma pe\u00e7a institucional capaz de transmitir a magnitude e a ess\u00eancia da entidade em poucos minutos. A miss\u00e3o era gerar curiosidade e preparar o terreno para negocia\u00e7\u00f5es, apresentando a marca para quem ainda n\u00e3o a conhecia.<\/div><div>\u00a0<\/div><div><strong><span class=\"bold\">A Solu\u00e7\u00e3o Tiaraju:\u00a0<\/span><\/strong><\/div><div>Atuamos na defini\u00e7\u00e3o estrat\u00e9gica da narrativa. Desenvolvi o Roteiro e o Storyboard, desenhando a linha de racioc\u00ednio que guiaria o espectador. A decis\u00e3o criativa foi focar no impacto macro da cooperativa, evitando detalhes operacionais para manter a mensagem inspiradora. A execu\u00e7\u00e3o seguiu um modelo de dire\u00e7\u00e3o colaborativa: as imagens foram captadas por uma produtora parceira contratada, enquanto a Edi\u00e7\u00e3o Final, a coloriza\u00e7\u00e3o e o ritmo da montagem foram executados internamente pela Tiaraju, garantindo que o tom de voz da marca fosse preservado em cada corte.<\/div><div>\u00a0<\/div><div><strong><span class=\"bold\">O Resultado:\u00a0<\/span><\/strong><\/div><div>Um ativo de comunica\u00e7\u00e3o vers\u00e1til que se tornou a porta de entrada oficial da Cooperativa em reuni\u00f5es e eventos. O v\u00eddeo cumpre seu papel de &#8220;quebrar o gelo&#8221; e elevar a percep\u00e7\u00e3o de autoridade da institui\u00e7\u00e3o antes mesmo da primeira palavra ser dita na reuni\u00e3o.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9576324 elementor-widget elementor-widget-video\" data-id=\"9576324\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Audiovisual-peq.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Audiovisual.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-370c7e5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"370c7e5a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a102bd4\" data-id=\"2a102bd4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6517f979 elementor-widget elementor-widget-spacer\" data-id=\"6517f979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335718e9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"335718e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c127a8e elementor-widget elementor-widget-heading\" data-id=\"4c127a8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Veja outros projetos tamb\u00e9m:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f01f21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f01f21\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56f3e49d\" data-id=\"56f3e49d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84e49df elementor-widget elementor-widget-image\" data-id=\"84e49df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tiaraju.ppg.br\/site\/a_materializacao_da_memoria\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-2880\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2-1024x576.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2-300x169.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2-768x432.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2-1536x864.jpg 1536w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2-800x450.jpg 800w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Design Editorial e Curadoria de Conte\u00fado<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f2d595e\" data-id=\"f2d595e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32daf167 elementor-widget elementor-widget-image\" data-id=\"32daf167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tiaraju.ppg.br\/site\/gestao-editorial-continua\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Revista-5-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-2893\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Revista-5-1024x576.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Revista-5-300x169.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Revista-5-768x432.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Revista-5-1536x864.jpg 1536w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Revista-5-800x450.jpg 800w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Revista-5.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Gest\u00e3o Editorial Cont\u00ednua: Revista Comunica\u00e7\u00e3o<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c76d0b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c76d0b4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b69ceb5\" data-id=\"3b69ceb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d1db646 elementor-widget elementor-widget-spacer\" data-id=\"2d1db646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Roteiro e Narrativa: Filme Institucional O Desafio de Neg\u00f3cio:\u00a0A Cooperativa precisava de uma ferramenta de apresenta\u00e7\u00e3o \u00e1gil para reuni\u00f5es com novos stakeholders e parceiros. O objetivo n\u00e3o era ser um cat\u00e1logo de produtos ou um v\u00eddeo t\u00e9cnico de processos, mas sim uma pe\u00e7a institucional capaz de transmitir a magnitude e a ess\u00eancia da entidade em [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-3037","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Roteiro e Narrativa: Filme Institucional O Desafio de Neg\u00f3cio: A Cooperativa precisava de uma ferramenta de apresenta\u00e7\u00e3o \u00e1gil para reuni\u00f5es com novos stakeholders e parceiros. 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