{"id":3013,"date":"2026-01-06T21:28:16","date_gmt":"2026-01-07T00:28:16","guid":{"rendered":"https:\/\/tiaraju.ppg.br\/site\/?page_id=3013"},"modified":"2026-01-07T00:10:34","modified_gmt":"2026-01-07T03:10:34","slug":"estrategia-de-marca-propria-e-design-de-embalagem","status":"publish","type":"page","link":"https:\/\/tiaraju.ppg.br\/site\/estrategia-de-marca-propria-e-design-de-embalagem\/","title":{"rendered":"Estrat\u00e9gia de Marca Pr\u00f3pria e Design de Embalagem"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3013\" class=\"elementor elementor-3013\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a2d9e4a elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3a2d9e4a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10f8f797\" data-id=\"10f8f797\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49b39281 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49b39281\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57388ec2\" data-id=\"57388ec2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48e2807c elementor-widget elementor-widget-spacer\" data-id=\"48e2807c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1754058d elementor-widget elementor-widget-heading\" data-id=\"1754058d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gia de Marca Pr\u00f3pria e Design de Embalagem<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f233f1 elementor-widget elementor-widget-text-editor\" data-id=\"33f233f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"main-text\"><strong><span class=\"bold\">O Desafio de Neg\u00f3cio:\u00a0<\/span><\/strong><\/div><div class=\"main-text\">A Cooperativa Nossa Terra possu\u00eda uma atua\u00e7\u00e3o consolidada no atendimento a licita\u00e7\u00f5es governamentais. No entanto, para aumentar a margem de lucro e garantir a sustentabilidade financeira a longo prazo, era necess\u00e1rio entrar com for\u00e7a no varejo (B2C). O desafio n\u00e3o era apenas visual, mas de posicionamento: como criar um produto que competisse nas prateleiras dos supermercados sem diluir a marca institucional?<\/div><div class=\"main-text\">\u00a0<\/div><div class=\"main-text\"><strong><span class=\"bold\">A Solu\u00e7\u00e3o Estrat\u00e9gica (Arquitetura de Marca):\u00a0<\/span><\/strong><\/div><div class=\"main-text\">Ao inv\u00e9s de criar apenas uma embalagem gen\u00e9rica, desenvolvemos uma estrat\u00e9gia de &#8220;House of Brands&#8221; (Casa de Marcas). Mapeamos oportunidades de mercado e sugerimos a cria\u00e7\u00e3o de 5 linhas de produtos distintas para cobrir diferentes nichos de consumo:<\/div><ul><li class=\"main-text\">Essencial: Linha Premium (Foco atual).<\/li><li class=\"main-text\">Origem Pura<\/li><li class=\"main-text\">Puro Sabor Nossa Terra<\/li><li class=\"main-text\">Nossa Terra Fit<\/li><li class=\"main-text\">Corte Supremo<\/li><\/ul><div class=\"main-text\">\u00a0<\/div><div class=\"main-text\"><strong><span class=\"bold\">A Execu\u00e7\u00e3o Visual (Linha Essencial):\u00a0<\/span><\/strong><\/div><div class=\"main-text\">A primeira marca a ganhar vida foi a Nossa Terra Essencial, focada no p\u00fablico que busca qualidade superior e proced\u00eancia. O design da embalagem para os feij\u00f5es (Preto e Carioca) foge do padr\u00e3o popular, utilizando tipografia gestual e cores s\u00f3lidas para transmitir a nobreza do produto e a conex\u00e3o com a agricultura familiar.<\/div><div class=\"main-text\">\u00a0<\/div><div class=\"main-text\"><strong><span class=\"bold\">O Resultado:\u00a0<\/span><\/strong><\/div><div class=\"main-text\">Um produto com identidade visual propriet\u00e1ria, pronto para disputar a g\u00f4ndola com grandes players e gerar maior rentabilidade para a cooperativa al\u00e9m dos contratos governamentais.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2190b33e elementor-widget elementor-widget-image\" data-id=\"2190b33e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-2.jpg\" class=\"attachment-full size-full wp-image-3014\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-2.jpg 1920w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-2-300x169.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-2-1024x576.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-2-768x432.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-2-1536x864.jpg 1536w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-2-800x450.jpg 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b697e9 elementor-widget elementor-widget-text-editor\" data-id=\"53b697e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Do Gabarito Industrial ao Ponto de Venda:<\/strong> Mais do que um layout bonito, uma embalagem funcional exige precis\u00e3o milim\u00e9trica. O projeto contempla desde o redesign da marca &#8216;Essencial&#8217; &#8211; garantindo legibilidade em superf\u00edcies curvas &#8211; at\u00e9 o fechamento t\u00e9cnico do arquivo (faca de corte), assegurando que o resultado impresso na flexografia seja fiel ao projeto digital aprovado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de5b785 elementor-widget elementor-widget-image\" data-id=\"3de5b785\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-3.jpg\" class=\"attachment-full size-full wp-image-3018\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-3.jpg 1920w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-3-300x169.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-3-1024x576.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-3-768x432.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-3-1536x864.jpg 1536w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-3-800x450.jpg 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47682e74 elementor-widget elementor-widget-text-editor\" data-id=\"47682e74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Storytelling e Valoriza\u00e7\u00e3o da Origem:<\/strong> Mais do que vender uma commodity, a estrat\u00e9gia visual vende um prop\u00f3sito. A comunica\u00e7\u00e3o destaca o selo da &#8216;Agricultura Familiar&#8217; como diferencial competitivo. O cen\u00e1rio natural e a ambienta\u00e7\u00e3o r\u00fastica conectam emocionalmente o consumidor urbano \u00e0 realidade do produtor rural, agregando valor percebido ao produto final e justificando o posicionamento de pre\u00e7o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353b5dd4 elementor-widget elementor-widget-image\" data-id=\"353b5dd4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-4.jpg\" class=\"attachment-full size-full wp-image-3023\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-4.jpg 1920w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-4-300x169.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-4-1024x576.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-4-768x432.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-4-1536x864.jpg 1536w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Feijao-4-800x450.jpg 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8bc7d elementor-widget elementor-widget-text-editor\" data-id=\"1d8bc7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Arquitetura de Portf\u00f3lio e Segmenta\u00e7\u00e3o:<\/strong> Antes de desenhar a primeira embalagem, foi necess\u00e1rio reestruturar o mix de produtos. Atuando como consultor, defini junto \u00e0 diretoria a nova Arquitetura de Marca da Cooperativa, criando linhas claras (Origem Pura, Fit, Essencial) que orientam o consumidor e otimizam a verba de marketing. O design visual \u00e9 apenas a consequ\u00eancia visual dessa estrat\u00e9gia de neg\u00f3cio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c66101a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c66101a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e87618\" data-id=\"3e87618\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c9b9b9f elementor-widget elementor-widget-spacer\" data-id=\"6c9b9b9f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6793b3e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6793b3e6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6846c5d elementor-widget elementor-widget-heading\" data-id=\"6846c5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Veja outros projetos tamb\u00e9m:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac25fbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac25fbd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e0007f0\" data-id=\"7e0007f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ca2955 elementor-widget elementor-widget-image\" data-id=\"43ca2955\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tiaraju.ppg.br\/site\/roteiro-e-narrativa-filme-institucional\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Audiovisual-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-2914\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Audiovisual-1024x576.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Audiovisual-300x169.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Audiovisual-768x432.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Audiovisual-1536x864.jpg 1536w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Audiovisual-800x450.jpg 800w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Audiovisual.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Roteiro e Narrativa: Filme Institucional<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-758dfba0\" data-id=\"758dfba0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7243bf64 elementor-widget elementor-widget-image\" data-id=\"7243bf64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tiaraju.ppg.br\/site\/a_materializacao_da_memoria\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large wp-image-2880\" alt=\"\" srcset=\"https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2-1024x576.jpg 1024w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2-300x169.jpg 300w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2-768x432.jpg 768w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2-1536x864.jpg 1536w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2-800x450.jpg 800w, https:\/\/tiaraju.ppg.br\/site\/wp-content\/uploads\/2026\/01\/Informativo-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Design Editorial e Curadoria de Conte\u00fado<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ced93e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ced93e5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c8bb19e\" data-id=\"1c8bb19e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7978e2bf elementor-widget elementor-widget-spacer\" data-id=\"7978e2bf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Estrat\u00e9gia de Marca Pr\u00f3pria e Design de Embalagem O Desafio de Neg\u00f3cio:\u00a0A Cooperativa Nossa Terra possu\u00eda uma atua\u00e7\u00e3o consolidada no atendimento a licita\u00e7\u00f5es governamentais. No entanto, para aumentar a margem de lucro e garantir a sustentabilidade financeira a longo prazo, era necess\u00e1rio entrar com for\u00e7a no varejo (B2C). O desafio n\u00e3o era apenas visual, mas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-3013","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/pages\/3013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/comments?post=3013"}],"version-history":[{"count":24,"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/pages\/3013\/revisions"}],"predecessor-version":[{"id":3135,"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/pages\/3013\/revisions\/3135"}],"wp:attachment":[{"href":"https:\/\/tiaraju.ppg.br\/site\/wp-json\/wp\/v2\/media?parent=3013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}